Mobile Marketing and Advertising
An ever increasing number of consumer brands, media and service providers enhance their marketing and media mix with the one personalized channel that young target groups use more than any other medium: the mobile phone. Oxydo mms offers the infrastructure, applications and technical support to let companies and agencies realize these innovative concepts and achieve an excellent level of customer experience.
Establishing personalized and interactive communication with your target audience, the mobile channel allows more direct, targeted and closer customer relations. oxido mms provides proven concepts and popular services that are easy to manage and include near real-time statistics which give marketing experts a clear picture of the successful performance of their evolving mobile campaigns.
Features
- Marketing templates enabling mobile sweepstakes, voting, and trivia
- Individual mobile customer dialogue
- On-pack campaign tools to promote sales at the point-of-sale
- Mobile coupon to attract customers to the point-of-sale
- CRM functionalities and concepts for customer loyalty campaigns
- Comprehensive statistics and reporting
Use-cases
- Brand awareness campaigns
- Promotion of product launches
- Customer acquisition campaigns
- On-Pack and Under-the-Cap sales promotions
- Direct response channel for TV, radio, print, or outdoor campaigns
- Personalized user interface to loyalty programs, member card on the phone
- Media channel for CRM activities
